Privacy Policy

This policy explains what EmergencyPetPrep collects, why, how long we keep it, and how you can opt out. We've written it in plain language on purpose: no vague "we may share data with partners for business purposes" filler.

What We Collect Today

EmergencyPetPrep uses Google Analytics 4 (GA4) to understand which guides people actually read. This tells us page views, sessions, and approximate geography (city or region level, not a precise location), so we can prioritize the topics readers care about. GA4 does not log your full IP address. We also see what our hosting provider logs for basic server operation (request time and page requested: standard web server access logs, not tied to a personal profile).

We use this data in aggregate only, to see traffic trends across the whole site, not to build a profile of any individual visitor. We do not sell your data to anyone.

You can opt out of Google Analytics tracking with theGoogle Analytics opt-out browser add-on (opens in a new tab), or by using a content blocker. Either method stops GA4 from collecting data about your visit.

Advertising Cookies (When Ads Are Enabled)

When EmergencyPetPrep runs display advertising, it will be through Google AdSense or a similar ad partner. Ad partners like Google use cookies and similar technology to serve ads based on your visits to this and other sites, and third-party vendors may use cookies to serve ads based on prior visits. This applies only once an ad partner is actually active on the site. If you're reading this before that's the case, no ad cookies are being set.

You can opt out of personalized advertising by visiting Google's Ad Settings (opens in a new tab), or opt out of third-party vendor cookies for personalized advertising at aboutads.info (opens in a new tab).

Email List

If you sign up for the checklist email, we collect exactly one thing: your email address. It is stored with our email service provider, Resend (opens in a new tab), and used to send the checklist you asked for plus occasional new guides from this site. Nothing else is collected by the signup form, and the form is protected against automated abuse with Cloudflare Turnstile (Cloudflare processes the challenge; seeCloudflare's privacy policy (opens in a new tab)).

We do not sell, rent, or trade your email address to any third party. Newsletter emails include a one-click unsubscribe link; you can also unsubscribe any time by replying to any email we send with the word "unsubscribe", and a human removes you. Unsubscribing is immediate and permanent: no "are you sure" dark patterns.

Data Retention

Email addresses are retained for as long as you're subscribed, and removed within 30 days of unsubscribing or a deletion request. Server access logs, if enabled by our hosting provider, follow that provider's standard retention window.

Requesting Deletion

To unsubscribe from email, use the link in any email we send. To request deletion of any other data we may hold about you, contact us via the contact page and we'll confirm deletion within a reasonable timeframe.

Children's Privacy

EmergencyPetPrep is not directed at children under 13, and we do not knowingly collect information from anyone under 13.

Changes to This Policy

If this policy changes in a way that affects what we collect or how we use it, we'll update the date at the top of this page. We don't expand data collection quietly.

Contact

Questions about this policy or a specific data request go to Contact.